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    <loc>http://www.kevincahillane.com/work</loc>
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    <lastmod>2024-10-11</lastmod>
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      <image:title>Portfolio - Farxiga "Echo" (2024)</image:title>
      <image:caption>Brand New: To commemorate 10 years of success, we crafted a celebratory spot featuring the memorable sing-song mnemonic [Far-see-guh]. This engaging element highlights the drug's widespread impact and enduring legacy.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Portfolio - Farxiga "Echo" (2024)</image:title>
      <image:caption>Brand New: To commemorate 10 years of success, we crafted a celebratory spot featuring the memorable sing-song mnemonic [Far-see-guh]. This engaging element highlights the drug's widespread impact and enduring legacy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53e1069ee4b0a2e10b52dae4/1722542012659-2QXA6JA22TJV20D7257N/image-asset.jpg</image:loc>
      <image:title>Portfolio - Farxiga "Echo" :15 (2024)</image:title>
      <image:caption>Brand New: To commemorate 10 years of success, we crafted a celebratory valedictory spot featuring the memorable sing-song mnemonic [Far-see-guh]. This engaging element highlights the drug's widespread impact and enduring legacy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53e1069ee4b0a2e10b52dae4/1728651762420-EFWIC1EL31YVVQXM2Q2B/image-asset.jpeg</image:loc>
      <image:title>Portfolio - Farxiga - Echo Baseball</image:title>
      <image:caption>Farxiga "Echo" spot for the baseball crowd. Running in heavy rotation during this year's MLB playoffs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53e1069ee4b0a2e10b52dae4/1570811899355-EF17N8CBPHF9EOD8PNOW/image-asset.jpeg</image:loc>
      <image:title>Portfolio - Honeywell: The Future is what we make it</image:title>
      <image:caption>Wrote the tagline and collaborated on the launch of Honeywell’s worldwide brand campaign, “The Future is what we make it.” Still going.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53e1069ee4b0a2e10b52dae4/1726683042578-RLC26UXTQYE54K95LBY6/image-asset.jpeg</image:loc>
      <image:title>Portfolio - Dulcolax "Go Time"</image:title>
      <image:caption>When you're a go-getter, you don't want constipation to slow you down. With Dulcolax Chewy Fruit Bites, you're good to go. Okay, I'll stop.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53e1069ee4b0a2e10b52dae4/1726683561644-8UZZTBFHF6R54V1DIVCN/image-asset.jpeg</image:loc>
      <image:title>Portfolio - Take the 100% Fair and Unbiased TOEFL® test</image:title>
      <image:caption>The TOEFL test is a standardized assessment widely recognized for university admissions and job applications in English-speaking countries. This video explores the fairness of the TOEFL test in comparison to other language proficiency tests. With over 3.5 million views, it is fair to call it a success.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53e1069ee4b0a2e10b52dae4/1474946293407-1GNYNVGHV18C6PXWB35T/SPR_People-Print-Ad_FIN_r2-page-001.jpg</image:loc>
      <image:title>Portfolio - Sprout "People Magazine" Ad</image:title>
      <image:caption>Introduced Sprout to a national audience with a print ad in the Mother's Day issue of People Magazine (May 9, 2016).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53e1069ee4b0a2e10b52dae4/1475628323563-LK4WBBEG98GFM6JD4XOT/HOME-%E2%80%93-Offer-1.png</image:loc>
      <image:title>Portfolio - Right Guard X-Men Sweeps</image:title>
      <image:caption>Created and launched Right Guard "X-MEN: Apocalypse" promotion with a quiz asking, “Which X-Men character are you?” The resulting alter ego - be it Wolverine, Cyclops, Iceman or any of the others - relied on the answers to 10 unique questions and was revealed via shareable digital trading card.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53e1069ee4b0a2e10b52dae4/1475629383768-FM5BKL3DZJI1S9J54XO4/QUIZ---results.png</image:loc>
      <image:title>Portfolio - I'm Nightcrawler.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53e1069ee4b0a2e10b52dae4/1475775640722-IHD7U2R9YQNRRBJ5BCD0/Screen+Shot+2016-10-06+at+1.40.10+PM.png</image:loc>
      <image:title>Portfolio - Perfect :30</image:title>
      <image:caption>NUK introduced the Perfect-Fit Nipple with this 30-second spot that highlighted the pain points of a nursing mom and then resolved them with empathy and ingenuity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53e1069ee4b0a2e10b52dae4/1475670190729-ZTPW3MSG5B4E1CFYVHQI/screencapture-facebook-dialformen-photos-a-256592627737740-63932-149085421821795-1126573957406265-1475259901491.png</image:loc>
      <image:title>Portfolio - Dial 4 Men Social</image:title>
      <image:caption>Created Dial for Men’s “Healthy” social campaign, contrasting the ease of maintaining healthy skin to the strain of staying physically fit.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53e1069ee4b0a2e10b52dae4/1475699967266-58ZV8N7CY07SPGM91QQW/Screen+Shot+2016-10-05+at+4.38.28+PM.png</image:loc>
      <image:title>Portfolio - Right Guard Website</image:title>
      <image:caption>Developed strategic and irreverent copy as the aerosol originator transitioned from a sports-focused brand to one more aligned with the youthful zeitgeist.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53e1069ee4b0a2e10b52dae4/1475773098526-0BQPEEIY85QFON1HC59D/Screen+Shot+2016-10-06+at+12.57.19+PM.png</image:loc>
      <image:title>Portfolio - Right Guard "96 Hours" Promo</image:title>
      <image:caption>You woke up in Vegas. You tried to get the next flight out. No Dice. Tell us when you needed 96 hours of protection and you could win!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53e1069ee4b0a2e10b52dae4/1411255866540-0NFK79DAKXH4NBPENCCJ/8.jpg</image:loc>
      <image:title>Portfolio - E*Trade Rollover 401k Newspaper</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53e1069ee4b0a2e10b52dae4/1475773540644-HYLN35QAAR167D0MJJUI/Screen+Shot+2016-10-06+at+1.04.59+PM.png</image:loc>
      <image:title>Portfolio - Right Guard "96 Hours" Promo</image:title>
      <image:caption>The campground has no showers. The lake is frozen solid. You’re up a creek. Tell us when you needed 96 hours of protection and you could win!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53e1069ee4b0a2e10b52dae4/1475776091428-41ITBXP8KOZGQVGRHNP1/Screen+Shot+2016-10-06+at+1.09.22+PM.png</image:loc>
      <image:title>Portfolio - Right Guard "96 Hours" Promo</image:title>
      <image:caption>The festival was lit. The mosh pit was mush. The music never stopped.  Tell us when you needed 96 hours of odor protection and you could win!  </image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53e1069ee4b0a2e10b52dae4/1411255833740-6WJEBQTJR2C40U3PYHEB/7.jpg</image:loc>
      <image:title>Portfolio - E*Trade Rollover 401k Magazine Ad</image:title>
      <image:caption>E*Trade sought to disrupt the notion that your 401k was perfectly fine with your former employer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53e1069ee4b0a2e10b52dae4/1407860670741-UTRLWJMFCL9X9VKUD77O/assignment-page-001.jpg</image:loc>
      <image:title>Portfolio - AT&amp;T Air Force Football Program Ad</image:title>
      <image:caption>Recognizing student-athlete-cadets.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53e1069ee4b0a2e10b52dae4/1417018586498-9NMTU6L79L0CIWP4T2W7/image-asset.jpeg</image:loc>
      <image:title>Portfolio - AT&amp;T Army-Navy Program Ad</image:title>
      <image:caption>Our campaign leveraged some of the rituals surrounding the rivalry.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53e1069ee4b0a2e10b52dae4/1416930080476-ZR2W4QX7VEL0UP0VM277/image-asset.jpeg</image:loc>
      <image:title>Portfolio - AT&amp;T, "Mascots"</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53e1069ee4b0a2e10b52dae4/1410492032605-7AI80W8AJI0H2EUO17T5/IRL+-+AMNY+Good+Morning-page-001.jpg</image:loc>
      <image:title>Portfolio - Spreading the News</image:title>
      <image:caption>Tourism Ireland delivers a wake-up call to their largest market via amNew York promotional wrap.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53e1069ee4b0a2e10b52dae4/1416931013837-ELRDMIZN6ZSC5PX3PYFE/image-asset.jpeg</image:loc>
      <image:title>Portfolio - Tourism Ireland Scavenger Hunt</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53e1069ee4b0a2e10b52dae4/1475784733595-ZR4N2MOQ2MD2RAQFWA9Z/screencapture-sproutorganicfoods-1475784464775.png</image:loc>
      <image:title>Portfolio - Sprout Clear</image:title>
      <image:caption>We help Sprout introduce new clear packaging, a sneak peek into the honest ingredients that go into every pouch.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53e1069ee4b0a2e10b52dae4/1474980559877-SLYZ5CERFLIC0JLFFIIK/Screen+Shot+2016-09-27+at+8.47.57+AM.png</image:loc>
      <image:title>Portfolio - Sprout Digital</image:title>
      <image:caption>Educated the millennial mom target on the benefits of organic ingredients - including ancient grains - in cultivating a lifetime of healthy, adventurous eating.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53e1069ee4b0a2e10b52dae4/1410622015921-KSY7Z0KZFPCPS3AVUJW7/Army+Football+Program+Ad-page-001.jpg</image:loc>
      <image:title>Portfolio - AT&amp;T Army Football Program Ad</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53e1069ee4b0a2e10b52dae4/1416930859448-LDGFBWK67I7G85USF580/image-asset.jpeg</image:loc>
      <image:title>Portfolio - AT&amp;T: "Brotherly Love"</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53e1069ee4b0a2e10b52dae4/1411255944314-ZD4QJMVAO95K0QY2M7EJ/Marines.jpg</image:loc>
      <image:title>Portfolio - AT&amp;T Marines Anniversary Ad</image:title>
      <image:caption>.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53e1069ee4b0a2e10b52dae4/1411353004517-Q88IHUW83G7BN3KUBGI5/GoldToe+Bag.jpg</image:loc>
      <image:title>Portfolio - Goldtoe Footnote</image:title>
      <image:caption>Telling the Goldtoe story.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53e1069ee4b0a2e10b52dae4/1407860844613-DQ65VVG2NMPDK7J4LYUF/Rock.jpg</image:loc>
      <image:title>Portfolio - Industry Trade Ad</image:title>
      <image:caption>Rolling Rock toasts a successful year.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53e1069ee4b0a2e10b52dae4/1416929955887-QKJ0UTERMP70W8DJXWFW/image-asset.jpeg</image:loc>
      <image:title>Portfolio - Sentry Safe "World Series of Poker" Promotion</image:title>
      <image:caption />
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      <image:loc>https://images.squarespace-cdn.com/content/v1/53e1069ee4b0a2e10b52dae4/1475773800152-ZJYHFAGFMUWSX69PBW3U/Screen+Shot+2016-10-06+at+1.09.22+PM.png</image:loc>
      <image:title>Portfolio</image:title>
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    <loc>http://www.kevincahillane.com/photographs</loc>
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    <lastmod>2016-10-05</lastmod>
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      <image:title>Photography</image:title>
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      <image:title>Photography</image:title>
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      <image:title>Photography</image:title>
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  <url>
    <loc>http://www.kevincahillane.com/contact</loc>
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    <lastmod>2014-09-20</lastmod>
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      <image:title>Contact</image:title>
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  <url>
    <loc>http://www.kevincahillane.com/articles</loc>
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    <lastmod>2016-10-11</lastmod>
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    <loc>http://www.kevincahillane.com/read-me</loc>
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    <lastmod>2014-12-03</lastmod>
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  <url>
    <loc>http://www.kevincahillane.com/pharma</loc>
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    <priority>0.75</priority>
    <lastmod>2016-09-30</lastmod>
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      <image:title>Pharma</image:title>
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    <image:image>
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      <image:title>Pharma</image:title>
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    <image:image>
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      <image:title>Pharma</image:title>
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